Marketing

Before a single campaign launches, we build the framework that makes it work. Our planning process aligns your marketing investment with organizational goals, service line priorities, and patient acquisition objectives, then turns that into a roadmap your team can actually follow.

Great marketing is structured, not reactive. We develop annual plans tied to your growth goals, then break them into focused 90-day action plans that create accountability and measurable momentum. Each quarter we refine based on performance, referral activity, and market shifts.

Your brand is more than a logo. It is how patients find you, how providers think of you, and how your community knows you. We build the messaging framework, brand standards, and campaign positioning that separate you in a crowded market.

What is included

Your website is often the first impression, and the last thing standing between a patient and a scheduled appointment. We build healthcare sites with conversion-focused architecture, clear user journeys, CRM-ready infrastructure, and modern UX standards.

Every build starts with how patients actually search. Service line pages, provider bios, and location pages are structured so someone looking for a specific procedure in a specific city lands on a page written for exactly that, with scheduling one tap away.

After launch we keep it running. PHI-compliant hosting, routine backups, plugin and core updates, uptime monitoring, and technical performance oversight, so nobody on your staff is wondering who to call.

What is included

Healthcare social takes a specific discipline: patient privacy, provider storytelling, clinical accuracy, and community engagement, all in one calendar. We manage the full spectrum across Facebook, Instagram, LinkedIn, and YouTube.

Organic builds familiarity. Strategic content calendars, community management, physician and staff storytelling, and short-form video keep you present in the feed between appointments, which is where trust is built long before anyone calls.

Paid drives volume. Audience targeting, geographic and demographic segmentation, lead generation campaigns, and retargeting, all reporting into the same dashboard as the rest of your program.

What is included

Patients still start with a search box, and most never leave the first page. Search engine optimization is the foundation: technical health so the site crawls cleanly and loads fast, content built around the procedures and locations people actually type, and Google Business Profile management that wins the map pack in every city you serve.

Now there is a layer on top. Patients ask ChatGPT, Gemini, Perplexity, and Google’s AI Overviews before they look at a list of links, and those systems do not rank pages, they synthesize an answer and name a few providers. Getting named takes content that is structured and consistent everywhere it appears, so we write in the words patients actually use, mark it up for machines, and keep your services, providers, and locations identical across the directories, review platforms, and Reddit threads these models pull from.

You do not have to take it on faith. AI Dx queries every major answer engine with the questions your patients are asking and scores whether you get named or someone else does. AI Rx turns that into a fix list. The same clean structure that lifts a ranking also makes you easier to quote, and GA4 shows you the sessions either one produced.

What is included

Paid search is the fastest way to reach a patient who is already looking. We build and manage campaigns across Google search, display, and retargeting, with conversion tracking wired in from day one so you know what a new patient actually costs.

Healthcare paid media has rules. Restricted categories, limits on sensitive-condition targeting, and PHI risk inside remarketing audiences all shape what can and cannot be done. We build inside those constraints deliberately rather than discovering them after an account suspension.

Programmatic extends reach past search. OTT and streaming placements, geofencing around competitor locations and healthcare corridors, behavioral and demographic targeting, and display retargeting across the sites your patients already visit.

What is included

Email and text are the most direct lines you have to patients and referring providers, and the most underused in healthcare. We run the full cycle: content development, send strategy, subject line refinement, audience segmentation, workflow automation, and performance reporting.

SMS is for the time-sensitive. Appointment reminders, event promotion, campaign calls to action, referral source communication, and automated sequences that run without anyone at the front desk remembering to send them.

Reputation ties into the same system. We integrate with your EMR to request reviews after visits, monitor the platforms that matter, benchmark competitor ratings, and build a response strategy your team can follow.

What is included