Cullen Murray-Kemp

Chief Executive Officer

Cullen Murray-Kemp is the founder of HealthLinks, a healthcare marketing, publishing, and consulting firm built to help independent medicine survive and thrive. A writer first, Cullen began his career in the pages of Charleston magazines and newspapers before building a business around that same storytelling instinct. He led the growth of HealthLinks into the publisher of HealthLinks Magazine and SCMA Magazine, a full-service marketing agency, and a consultancy that work to position  independent medicine for success.

When the industry shifted, Cullen led the company’s pivot from print to digital media and modern marketing, always with one goal in view: giving independent physicians the visibility, patients, and revenue they need to stay independent in a market that increasingly favors consolidation. Through his monthly Health Link newsletter and his ongoing Publisher Series, he elevates the doctors, executives, and innovators shaping the future of independent care.

Cullen’s commitment extends beyond business. Each year he hosts HealthLinks’ charity golf tournament in memory of his father, whom the family lost to Parkinson’s disease, turning the company’s success toward giving back to the non-profits that helped his family when his father was sick.

The son of two marine biologists and a proud father to his daughter, Cullen brings a scientist’s curiosity, a storyteller’s voice, and a deeply personal purpose to the independent doctors he champions.

Hunter Kerrison

Chief Strategy Officer

Hunter Kerrison, MHA, MBA, is Chief Strategy Officer of HealthLinks Marketing, where she leads consumer and provider referral marketing strategy for physician practices, hospitals, surgical centers, and health systems across the Southeast and Mid-Atlantic. Her career spans both sides of healthcare: she served as a hospital administrator at Sentara Hospital, Bon Secours St. Francis Xavier Hospital, and HCA Trident Health System, respectively, before founding and leading a healthcare marketing firm, HHK Healthcare Marketing Specialists, for 24 years. She holds a Master of Health Administration from the Medical University of SC and an MBA with a concentration in artificial intelligence. She has completed AI certification programs through MIT and through Anthropic. That combination of operational, strategic, and technical credentials makes her a rare voice on healthcare strategy and AI adoption. Hunter is equally comfortable being the growth engine behind a large practice and evaluating an AI model’s workflow efficiencies for clinical teams. She advises healthcare leadership teams on growth strategy, innovative marketing tactics, referral development, and pragmatic AI adoption. A girl Mom first, her two daughters, Legare and Harmon, are impressive professionals in their early careers. She resides in Mount Pleasant, SC, with her husband, Lea, and puppy, Mosey.

Jeff Walker

Chief Financial Officer / Chief Operating Officer

Jeff currently serves as the COO/CFO of HealthLinks Marketing. After graduating from the U.S. Naval Academy and 8 years of active-duty service, Jeff earned an MBA in Finance from Old Dominion University. He has been a Charleston area business owner and active investor since 2011. Prior to that, Jeff spent 6 years as a mid-market investment banker on the West Coast. Jeff joined HealthLinks Marketing in 2023 and has been responsible for implementing and managing all infrastructure, operational, and financial “behind-the-scenes” items to facilitate the company’s growth.