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How Two HealthLinks Team Members Found Their Fit A year ago, HealthLinks Marketing launched an internship program with one goal: give new graduates a real way into medical marketing, not busy work, but genuine hands-on experience and mentorship toward a role that actually fits. Kat Monk and Katharine McConnell both started without a defined niche. They came in willing to try whatever landed on their desk, and with a team that let them take on challenges before they'd proven themselves, both found...

Event Marketing in a Digital-First World It’s easy to direct most of our attention to digital output when building a marketing plan these days. Don’t get us wrong, digital marketing matters. In fact over 53% of marketing output now is digital, but what about the other 47 percent? Digital marketing is optimal for communicating to your target audience on how to find you, but in-person marketing creates meaningful, face-to-face connections with patients and customers, complementing and strengthening your digital efforts. Event Marketing...