HealthLinks partnered with Carolina Orthopaedic & Neurosurgical Associates (CONA) to lead a full-scale digital transformation across the Upstate SC market. The scope covered a refreshed content library, professional photography and video featuring CONA’s physicians, coordinated paid and organic campaigns, billboard advertising, broadcast TV and streaming media, and a full website redesign.
Rather than running channels in isolation, every piece, from billboard to landing page to retargeting, was built to move patients toward the same action: booking through Schedule Now.
Multiple campaigns launched across the partnership: brand positioning through “Move Forward Fast” and “Fast Access” messaging; Fast Track Knee, built around CONA’s unique, muscle-sparing knee surgery; Spine and Multispecialty Care, built to showcase CONA’s full range of specialties; a Volume Recovery Plan focused on the Spartanburg market; and “Built for Better Movement,” the launch campaign for CONA’s new Spartanburg facility.
Project
Brand positioning, Fast Track Knee, Spine and Multispecialty Care, a Volume Recovery Plan for the Spartanburg market, and the launch campaign for CONA’s new Spartanburg facility.
Client
Carolina Orthopaedic & Neurosurgical Associates
What We Did
Paid Social, Google Ads & Paid Search, SEO, Landing Page Campaigns, Billboard & Out-of-Home, Broadcast TV & Streaming Media, Blog & Newsletter Content, Commercial & Video Production, Physician Photography, Website Redesign
Our Approach
The “Your Comeback Starts Here” brand line anchored the whole system, running across billboards, plus matching broadcast TV and streaming spots, so patients saw the same message whether they were driving through Greenville or watching TV at home. That awareness fed “fast access” landing pages, Get Seen Fast for urgent ortho and Fast Track Knee for same-day knee replacement, each built to do one thing: get a qualified patient to Schedule Now or submit a lead form. Spine and MultiSpecialty Care ran alongside them to capture patients researching a specific specialty rather than an urgent need. A dedicated Volume Recovery Plan targeted the Spartanburg market specifically, pairing these campaigns with refreshed content and paid search to drive measurable patient-volume growth through the spring quarter, laying the groundwork for “Built for Better Movement,” the launch campaign now planned for CONA’s new Spartanburg facility. HealthLinks produced the content behind every touchpoint in-house, including a full physician photoshoot, 12 produced videos, and a brand commercial shot and edited for both broadcast and streaming placements, plus monthly blogs and newsletters, so the campaigns felt like one connected system rather than disconnected pushes.
The Results
The Stats
0
Conversions YTD
0%
Google Ads conversion rate
0M
Organic SEO impressions
0%
"Schedule Now" clicks
0%
Meta views, year over year
0M
Billboard impressions, June
0%
Spartanburg user growth
