Three Rivers Medical Associates

Overview

HealthLinks Marketing rebuilt the digital footprint of Three Rivers Medical Associates, a multi-provider family and internal medicine practice in Columbia and Irmo, SC. The practice had decades of goodwill in the community and almost none of it online: no modern website, unclaimed and inconsistent Google listings, and an online reputation of just 71 reviews averaging 3.8 stars.

We built the foundation first, designing and hosting a new, search-optimized website that gives every provider, location, and service a clear home online. From there, we claimed and optimized Google Business Profiles for the practice’s locations and providers, creating a digital footprint where there previously wasn’t one. We then launched an EMR-integrated reputation management program across nine providers, so every completed visit automatically generates a review request with no staff effort. To re-engage the existing patient base, we started a branded patient newsletter pairing physician-driven health education with timely calls to action for physicals, screenings, and follow-ups. Finally, we placed out-of-home billboards on key commuter routes to keep the TRMA name in front of the community every day.